The Greatest Guide To search engine optimized

Internal Back links – Backlink building isn’t just reserved for external web pages linking to your internet site. You may also help search engines learn more about your website by internally linking to other web pages on your site within just your articles.

Header Tags – This blog publish makes use of 3 distinct levels of HTML header tags that assistance break the content into sections and Permit search engines know more about what Each individual segment of articles is about.

From this put up, one can say that it is pretty slim line concerning optimization and freindlyness. One must use both of those these items for getting finest rankings in google.

Alternatively, a local search profile is one area you frequently should produce and increase into the directory database manually.

Really optimization is actually about having to pay facts to things like these… These HTML headers, ensuring that you have right meta descriptions, alternate tags for visuals etcetera.

If 50 websites dedicated to chocolate chip cookies are pointing to yours, the search engines will see your internet site as fairly significant inside the chocolate chip cookie sector.

Aquiring a search engine pleasant web site is the first step to aquiring a search engine optimized website. The truth is, most SEOs invest a good deal of time creating web pages search engine friendly right before they're able to even start the whole process of optimization. But that’s only since the web-site wasn’t SEF to begin with.

Pair that with a moderate understanding of many of the complex things which search engines try to find, like outlined In this particular infographic, and you’re location on your own up for fulfillment.

Involve hyperlinks while in the article. Hyperlinks are back links to another web page that's pertinent to the subject matter. You may spotlight a term or phrase and increase the world wide web deal with to which you want to url. Make certain each hyperlink is a quality Web page that gives seem info and straightforward navigation.

A properly-prepared article with good written content will draw in far more targeted traffic, meaning numerous readers will check out your website.

If you regularly require exceptional Search engine optimization texts, you must make the most of our “Web optimization texts” services, particularly when the texts are required in quite a few languages for an international Web page.

web site is intended to affect visitors to adhere to navigation paths which generate them to perform conversion jobs: revenue, registrations, or revenue queries. A Pleasant

"Loads of websites look at the necessity and great things about Search engine optimization, but none have explained the simple mechanics of obtaining it finished. This text has lit the way."..." extra SA Shalom Alfred-Akpitaye

Like applicable keyword phrases while in the title, URL, and headers with the web site and making certain that a site is crawlable are steps that internet site owners will take to Enhance the Search engine click over here optimisation of their internet site.

Written content Website positioning » In case you are, As an example, a blogger or else you create articles or blog posts for an go internet based magazine or newspaper, you may come across this problem every day: should really I include an image to my write-up?

Distributing visitor weblog posts to well-known blogs in the market. Usually, you're going to get a link back again to your web site in an creator box at the very best or click over here bottom of your respective write-up’s material.

There exists around 90% of World-wide-web consumers use search engines like Google, Yahoo, and many others … With numerous tens of millions or even billions of internet sites on the web, how can clients find your website although not the web site from the competition?

If your internet site has identical material which can be arrived at by way of distinctive URLs, there are various means of indicating the canonical (most well-liked) Edition of a page. Much more specifics of canonicalization.

The backlinks on a web page are exactly what the search engine spiders abide by in identifying in which they are increasingly being led. The textual content used in the inbound links are used in supporting the search engines find out exactly what the web page it brings about is centered on.

There are lots of sides to optimization, all of which should adjust to present-day and evolving search engine requirements (Consider Google’s Panda revisions).

I notify folks all the time that “In the event you’re not acquiring LSEO and CID, it's possible you'll in addition commit your internet site finances on flyers.”

Permit’s start, Remember to pay one hundred% interest to each and each point. In case you miss one stage, your search engine ranking is often effected by a substantial quantity.

Choose note of phrase count. Although it’s been a common rule that “viewers on-line do not read through”, it simply doesn’t suggest that a single has to deprive the online buyers of fine, meaty articles.

website is the results of substantial research. It demands a statistical basis which retains monitor of person actions. A Helpful

Content material nevertheless reigns since the king on earth of Search Engine Optimization (Website positioning). Some Web-sites get in addition to search engine rankings as a result of higher-run hyperlink making strategies, but if you speak about customer loyalty and website traffic retention (and yes, community consumption), it will generally involve that superior previous optimized material.

Measurable, long-time period success will likely be obtained when you entrust your internet site to Submit Categorical. We provide different instruments that may observe targeted visitors benefits and supply pattern Examination for judging the general performance of an Web optimization campaign. Post Convey' final target is on maximizing your return on expense.

Youtube video clips can usually rank high for many keywords and phrases. Search several of your field key terms and you may needless to say detect some Youtube films in the best 10 or Top 20.

Employing proprietary in-property key word research instruments and several other third party applications, Post Specific will assess the info to find the most relevant key phrases with by far the most traffic for your web site. Our research may even explain to us which keywords and phrases may help to get rankings immediately. Our research involves:

search engine optimized Fundamentals Explained

When Google won't comment on precise organizations, we've encountered corporations calling by themselves SEOs who stick to techniques which can be Evidently beyond the pale of acknowledged company actions. Be careful.

I'll be certain to write down it with perfection. Getting very well-versed about all industries, I ensure to write top quality testimonials and d A lot more $200 USD in five days

There exists a large amount of confusion about what tends to make an internet site search engine pleasant and what can make it search engine optimized.

We assist you to identify the strongest attributes of your product or service and produce a technique that will appeal to the demographic profile within your shopper foundation.

Search engine optimization is actually a crucial Portion of internet marketing mainly because search is probably the Key ways that consumers navigate the internet. In 2014, more than two.5 trillion searches were being executed around the globe throughout search engines which include Google, Bing, Yahoo, Baidu, and Yandex.

Every task begins with a Strategy Setting up Session created in order that you will get what exactly you require to be successful.

This concept can be acceptable for those who use the weblogs to publish videos, images, assessments or anything you want to update on. This concept is much more probably ideal for bloggers or online news portals. Since the name suggests, it really is suitable for any individual who would like to make their written content go viral.

In such a state of affairs, it is ideal to use pro WordPress themes, which are known for the optimisation components woven into these.

Search engines are restricted in how they crawl the internet and interpret content material. A webpage doesn't often glance a similar to you personally and me because it looks to some search engine. With this section, we'll deal with precise specialized areas of building (or modifying) Web content so These are structured for both of those search engines and human website visitors alike.

In the end, lots of the features which make a web site obtainable (using textual content rather than photographs, ensuring the flexibility of non-visual instruments to fully entry content, and so on.) will also be traits of a website that has been optimized for search.

Content - Along with investigating one-way links, search engines also analyze the written content of the Online page to determine if it would be related for almost any specified search query. A big A part of Search engine optimization is in creating content and that is specific towards the search phrases that search engines end users are searching for.

Making high-quality content for your internet site generally is a enormous expenditure, but it is worth it. Search engines will adore it, and website visitors will like it so much that they can share it on social websites, leading to even more site visitors.

A couple of SEOs will even transform their bid rates in true time to make the illusion they "Handle" other search engines and will location by themselves during the slot in their alternative. This scam will not do the job with Google simply because our marketing is clearly labeled and separated from our search results, but you should definitely talk to any SEO you're thinking of which charges go towards long lasting inclusion Los Angeles SEO Agency and which implement toward short term marketing.

Listed here, We are going to focus on many of the most recent selections in search engine optimised themes to uncover good results in 2017 Website enhancement.

Any time a search engine pleasant web site is rolled out, every single webpage could have a singular title and outline that is certainly pertinent to every page it’s on.

Search term occupy a crucial position in your internet site ranking. The greater key word that your material match with all your buyer personas searching, the upper your site rank. Hence, You need to develop information which incorporates the key phrases that your client search for.

As an alternative, a local search profile is something you generally have to build and increase on the directory database manually.

Post Specific provides you with a competitive landscape to establish vital businesses in the space and which Website positioning techniques are going to be powerful in assisting you to gain a benefit.

Think it over such as this. Anyone can build a Fb profile, and if creating a profile was all you required to do to have likes and follows, Anyone could well be Facebook famed, or Instagram renowned, or whatsoever.

Search engine optimization performed adequately can provide the probable to radically enhance the quantity of site visitors that an internet site gets, but all of that site visitors gained’t assistance mature a company Unless of course it converts into paying shoppers. This is when conversion charge optimization (CRO) comes in.

Be sure to have The most crucial key word labeled as check h1 tag. This will assist you to with position for your website, particularly when someone is searching for that specific key term or phrase.

Inside our perspective, the variables in Google’s algorithm may be divided into two groups, go which establish the position of your site alongside one another:

For those who have been executing link constructing or Search engine marketing prior to There's a opportunity you could have Some very low good quality backlinks, so it would be required to do a website link audit and carry out some cleanup.

A number of people search for what they are searhing for via Google impression search, When your impression is very obvious then your prospective customers will probable take a look at your web site.

There is an easy image Search engine optimization basis for that: a picture which is surrounded by related text, ranks far better for that key word it really is optimized for. Much more information on picture Search engine marketing afterwards.

Google Analytics: can be a freemium Website analytics services supplied by Google that tracks and reviews Site website traffic.

Such as, when I’m logged in to Google+ and I search for Search engine optimization, I get the next in my top 5 search results. Personalized search benefits dependant on who I'm good friends with are marked from the small particular person icon.

. Examination of articles search phrases and existing engine rank­ings of aggressive websites to ascertain an efficient engine positioning approach. Choose the very best five brings about the Google listing effects to begin this method. Develop as important. Use applications including Semrush.com and Keywordspy.com.

An Unbiased View of search engine optimized

wikiHow's mission is to help men and women discover, and we really hope this short article served you. Now you might be helping Other people, just by visiting wikiHow.

Search engine optimization is an ongoing procedure. There are often more key phrases to enhance, extra content to produce, more backlinks to receive, more rankings to achieve, more traffic to build, plus much more conversions to fulfill. There is never a day if the Search engine optimization will get to take a seat again and say, “It’s completed!”

The texts run via a plagiarism examination by the web assistance Copyscape, and immediately set to the right textual content length and key word density.

This is due to no immediate, crawlable back links level webpages C and D. As far as Google can see, they don't exist! Good material, excellent key phrase targeting, and sensible promoting would not make any distinction Should the crawlers are not able to access your web pages in the first place.

Some search engines use meta key word tags for rating functions and also meta description tags. You may have no more than ten keywords from the meta description tag.

(In return, do the courtesy of advertising and marketing that specific's web site by means of your personal network -- which includes your social media internet pages and also your mailing list.) Also make sure to invite that person to weblog on your website, then ask her to promote the blog site put up through her network. Once more, you can raise the back links pointing to your internet site.

CRO was once a challenging and hugely specialized course of action, but because of program for instance Optimizely, working assessments to enhance conversions on your web site is as easy as inserting only one line of Javascript.

In this method, snippets of textual content and meta data are optimized to make certain your snippet of knowledge is pleasing within the context with the search question to obtain a significant CTR (simply click by way of price) from search outcomes.

journal are pointing to your internet site, you have got struck gold, as well as your position will sky-rocket on this planet of search engines. Inside a long term submit, I will explore the best way to generate media curiosity in the function and usually acquire access to These types of golden one-way links.

But a search engine optimized web site takes the URLs just one move additional. URLs should mimic the navigation and breadcrumb paths on the website. In lieu of site.

These are usually useless exercises that don't impact your position in the outcomes of the foremost search engines -- at the least, not in a way you should most likely envisage to be optimistic.

Conversion price optimization involves working with methods for instance a/B testing to generate improvements to Internet websites and evaluate the influence they have over a website’s conversion amount.

. Should you be aiming to argue that they are in reality the identical issue, then I heartily disagree along with you. That’s a gross simplification of how the internet works and how initiatives are produced.

This will allow you to to boost your web site views, and reduce bounce rate. Customers will follow your internet site. This will also help search engines to crawl your other blog posts.

Google interprets a connection from page A to web page B as a vote by site A for web site B. Votes Forged by internet pages that are them selves "critical" weigh much more closely and enable for making other web pages "significant."

Google AdWords: is undoubtedly an promotion service by Google for corporations planning to Display screen click here now advertisements on Google and its advertising community. The AdWords method allows corporations to set a price range for advertising and marketing and only shell out when men and women click on the ads. The advert company is basically focused on key terms.

Nonetheless, there are actually a ton of tons information and facts during the “common internet”. How can they get the ideal content material and deliver to you personally greatest responses? The engines hire mathematical equations (algorithms) to kind the articles in the e book (relevance), and after that to rank the content as a way of top quality (level of popularity). Whenever your internet pages get higher rankings, it signifies that more people can see your internet pages.

With yrs of working experience, Icon Website Design is usually a personalized website design and style firm with an in depth portfolio. Our staff are extremely skilled pros ready to tackle any problem.

A different off-site variable could be the Level of competition or maybe the niche of your certain Web-site. In certain niches, it is way more difficult to rank, than in other niches. The competitiveness of your industry hence also has a significant influence with your possibilities to rank.

When SEOs can offer clientele with precious providers, some unethical SEOs have presented the business a black eye via their extremely aggressive advertising endeavours as well as their makes an attempt to manipulate search engine ends in unfair techniques.

I explain to individuals constantly that “In the event you’re not acquiring LSEO and CID, you may in addition spend your website price range on flyers.”

Nevertheless, you need to observe a handful of Basic principles in order that the contents are equally powerful for customers and search engines. The texts has to be properly-written and the articles of your text has to be tailored to suit the person – What troubles or concerns have prompted the consumer to seek help on your web site, and how can your texts be of aid to him? It goes without having expressing the texts needs to click this be faultless in factors associated with style, spelling and grammar.

But that’s not the case, is it? A lot of people on Facebook get 1,000,000 likes when other don’t get any likes.

– By offering World-wide-web guests and end users with exceptional and Los Angeles SEO Agency worthwhile articles, you reach gratification and produce recommendations for the offer. –

By establishing goals, it is possible to see which key terms produce visits the place people do what you wish them to perform on your site such as Enroll in a mailing listing or buy a product or service. This will let you understand what keyword phrases you should be targeting along with your Search engine optimization campaign.

If you produce a search engine pleasant website with the get-go, you’ll help save many time and money by not having to go again to re-do exactly what the developer should have finished.

For some Web sites, traffic that emanates from search engines (called "pure" or "natural and organic" visitors) accounts for a big portion of their full targeted traffic.

Reaching out to associated (although not competitive) corporations to discover if they will hyperlink for you. A good way To accomplish this is to find out if the companies you're employed with have link web pages on their site for companions, distributors, suppliers, etcetera.

search engine optimized - An Overview

I don’t imagine that I, at any point, indicated the search engine ‘friendliness’ and search engine optimization are separate

This manual is built to explain all areas of Website positioning—from obtaining the phrases and phrases (keywords and phrases) that produce visitors to your website, to creating your web site welcoming to search engines, to creating one-way links and advertising the exceptional value of your site. If you are baffled about this stuff, You're not alone, and we are below to help you.

You should never need to url to an Search engine optimization. Avoid SEOs that take a look at the power of "free-for-all" backlinks, website link acceptance techniques, or submitting your internet site to A huge number of search engines.

Tanya Smith Lorenz Could 30, 2012 at 12:43 am Many thanks for an incredible article right here Kristi – it assisted fill in a lot of the blanks for me. Also truly worth reminding myself that there’s not Significantly issue creating material with blogposts and many others then not bothering to choose an additional jiffy to optimise inner inbound links, and boost the content by means of social media channels a minimum of.

Because some search engines contemplate it as A necessary position for position, you cannot skip to write down the meta description tag. For developing a meta description tag, open up the HTML code and enter the brief description of the website page. Inside the tag, sort .

It is unquestionably legitimate that quite a bit of individuals around don’t truly comprehend what search engine optimization is all about. There are many of aspects that go into key word research and such, but almost everything needs to circulation Obviously.

What exactly are Various other items to look out for? There are many warning indications that you may be dealing with a rogue Search engine optimization. It is really far from an extensive record, so In case you have any doubts, you should believe in your instincts. By all means, Be happy to wander absent if the Web optimization:

Nevertheless, a search engine optimized website goes much over and above exactly what the search engines say currently. It concentrates on in which the search engines are heading tomorrow.

Our capable Clickworkers compose numerous new and intriguing profile texts for several German cities and areas. The selection of towns and regions described is determined in an inventory by Markt.

Listed below are the bare least on-internet site optimization factors you need to put on Each individual of your internet site’s most important webpages, including and especially the homepage.

If you keep up with the latest in internet marketing information, Then you definately have possible read about content material enhancement and information marketing and advertising. Articles is perfect for both equally your internet site site visitors and search engines. The greater written content you have got, the greater very likely your readers will stick about on your internet site.

Certainly, the amount of words and phrases within your weblog click over here also plays very important position in Search Engine Optimization. Search Engines Imagine, a lot more text = more specifics of the material which the consumer is acquiring.

The composition of your website, your internet site velocity along with the articles of your web site are other vital on-website page Website positioning factors. Just browse via different classes of our Web optimization web site to uncover all those significant on-site position components.

The title tag on webpages of your internet site tells search engines what the webpage is about. It should be 70 figures or less and involve your organization or brand identify and keywords and phrases that relate to that unique page only. This tag is put among the tags near the leading of the HTML code to the website page. Meta Description

Any time a search engine helpful site is rolled out, every single web page could have a novel title and description that's suitable to each site it’s on.

Page Structure - The third core part of Search engine marketing is web page construction. Due to the fact Web content are prepared in HTML, how the HTML code is structured can affect a search engine’s skill To guage a web page.

Yeah, effectively, most likely not for Google, nevertheless it can spice up a 1,000 uninteresting words, illustrate That which you mean within a chart or details flow diagram, or just make your social networking posts a lot more attractive obviously.

Optimizely is totally free to try out, so give it a try currently and start increasing the value of your search traffic!

. Enhancement of the prioritized listing of specific search conditions linked to your customer foundation and marketplace section. Begin with this: What would you kind into a search engine to locate your online business Site or site? Then, question your shoppers!

It is actually widespread practice for World wide web search people to not click by internet pages and webpages of search success, so the place a web page ranks in the search

Be sure to be aware of the place The cash goes. Even though Google in no way sells far better position within our search benefits, quite a few other search engines Merge pay out-per-click or shell out-for-inclusion benefits with their normal Website search effects. Some SEOs will promise to rank you really in search engines, but place you during the promotion part rather then during the search success.

Post Categorical incorporates a background of furnishing superb Website positioning and SEM products and services to shoppers in a number of industries. Look into what some of our consumers are expressing in regards to the function we've carried out for them.

Submit your site to applicable business directories or, alternatively, obtain promotion. By way of example, any individual during the wedding day enterprise could get listings having a backlink back for their website around the Knot, The Wedding day Channel, and other related web sites.

Lots of people search for what they are seeking by using Google picture search, If the impression is highly seen then your potential customers will likely go to your website page.

Knowing these elements underlies correctly reaching and enjoyable this audience. Icon has the applications and expertise to undertake this Evaluation and to deliver exact, thorough methodology to achieve benefits.

Nevertheless, there are three core metrics that search engines Appraise to determine the standard of a internet site and how it must rank:

Search engine optimization (Search engine optimization) is definitely the artwork and science of acquiring pages to rank higher in search engines like Google. click this Because search is among the principal ways that people find information on the internet, position increased in search engines can lead to click here now an increase in visitors to a website.

Meaning looking at additional than simply keywords, though the messaging and authority of each and every page too.

Rumored Buzz on los angeles marketing

If you would like consider your online business into marketing large equipment talk to us about producing an extensive marketing system total with current market and aggressive analysis, forecasts, strategic organizing, tactical implementation plus much more.

Don’t squander A further dime on PPC until finally we explain to you how you can run a successful shell out-for every-click marketing campaign without blowing your marketing funds and obtaining tiny to no accomplishment.

Our corporation represents clientele globally and a lot of the numerous benefits of working with us are professional expertise, many years of experience, personalized providers, attention to depth and customer service.

▸▾ work form total-time part-time agreement employee's alternative reset update lookup

We've been constantly investigating and researching new marketing and advertising tactics that make your marketing campaigns efficient and price economical. When you're employed with our pro marketing workforce that you are working with Google Associates experts that are professional and experienced in all Google products together with Merchant Center, AdWords to Analytics.

Clearly, Google Analytics is one of the preferred website analytics tool on the market. On the other hand, there’s very little Completely wrong with utilizing Google Analytics alongside other equipment which could serve to enhance its capabilities and Due to this fact, Provide you with all the data you could quite possibly want to make certain your site will achieve its optimum potential.

It’s no secret that social media marketing can basically transform how corporations current market and interact with today’s related individuals. Social websites corporations like Facebook, Twitter, Pinterest, LinkedIn, Instagram and others are wonderful tips on how to generate repeat business and also to bring in new buyers. Let the online market place marketing authorities at Los Angeles Web Design teach you how to greatest make the most of social media marketing to fulfill your branding and marketing targets.

An proper representation from the asked for useful resource could not be located on this server. This error was created by Mod_Security.

That may help you pick which top quality World wide web analytics Device to use let our marketing industry experts aid select the ideal one for your website and branding desires. Web optimization (Seo)

Primary method improvement tasks to push greater efficiencies and simplicity of accomplishing small business with both equally inner and exterior shareholders.... 6 times ago - help you save job - extra...

Market and supply remarkable visitor assistance for both interior and external attendees; Execute survey investigation by making use of suitable interviewing methods and...

Therefore, social coordinators also perform as social strategists in charge of establishing and executing strategies designed to the two sustain and bolster favourable... 15 days in the past - help save job - far more...

The Marketing Coordinator responsible for the assist and coordination of strategies and communications across all distribution channels which includes Internet site,... five days ago - preserve career - extra...

The correct particular person for this purpose is a person who is very at ease working in a quick-paced, creative atmosphere and possesses a strong ability to multitask,... seven times in the past - conserve career - more...

The Marketing Content material & Social Media prospect will do the job with senior administration to help with the development and execution of material for our social websites... five days in the past - preserve career - much more...

Get in touch with a marketing Expert at Los Angeles Web Design For more info on how we can increase your Internet site visibility visit this site right here by means of organic search engine optimization, enhanced site rank and qualified standing in the field of organization or assistance. PPC (Pay out-For every-Simply click)

Don’t squander another dime on PPC until finally we teach you the way to operate a successful fork out-for every-click campaign with no blowing your marketing spending plan and acquiring very little to no success.

Certainly, Google Analytics is one of the most well-liked Web-site analytics tool available. Even so, there’s nothing at all Erroneous with using Google Analytics together with other resources which will provide to improve its options and Consequently, Provide you with all the data you may perhaps will need to make certain that your site will get to its maximum possible.

The Marketing Material & Social networking prospect will function with senior management to help with the development and execution of information for our social media marketing... five days ago - conserve work - much more...

An appropriate illustration in the requested resource couldn't be found on this server. This mistake was generated by Mod_Security.

Boost and provide incredible guest company for both inner and exterior guests; Complete study analysis by making use of correct interviewing tactics and...

The Marketing Coordinator liable for the aid and coordination of strategies and communications throughout all distribution channels such as Internet site,... five times in the past - help save position - much more...

It’s no mystery that social websites can essentially renovate the way firms market place and connect with these days’s linked buyers. Social websites companies like Fb, Twitter, Pinterest, LinkedIn, Instagram and Many others are excellent tips on how to travel repeat enterprise and to attract new prospects. Permit the online world marketing gurus at Los Angeles Web Design show you ways to very best utilize social websites to meet your branding and marketing plans.

▸▾ employment type whole-time section-time contract employee's preference reset update lookup

If you want to acquire your online business into marketing high gear talk with us about creating an extensive marketing approach entire with market place and aggressive Evaluation, forecasts, strategic organizing, tactical implementation plus more.

Speak to a marketing Experienced at Los Angeles Website design for more information on how we are able to raise your website visibility via organic and natural search engine optimisation, amplified web page rank and skilled standing with your subject of small business or assistance. PPC (Pay back-For every-Click on)

The best particular person for this position is somebody that is incredibly cozy Functioning in a quick-paced, Resourceful natural environment and possesses a robust ability to multitask,... seven days back - help save work - much more...

To assist you pick which top quality Internet analytics Software to utilize Enable our marketing specialists support decide the proper a person for your site and branding needs. Search engine optimisation (Search Engine Optimization)

Our corporation represents clientele throughout the world and a lot of the numerous advantages of dealing with us are qualified information, a long time of working experience, customized companies, notice to element and customer care.

Let our digital marketing specialists build your organization brand name. A brand name usually takes on quite a few sorts from the title to your symbol or slogan but the entire process of producing your web site and digital presence will quickly determine the toughness of your respective model method.

Major method improvement projects to travel greater efficiencies and simplicity of carrying out company with both interior click over here and external shareholders.... six days back - save career - a lot more...

As a result, social coordinators also function as social strategists in charge of acquiring and executing campaigns designed to both equally sustain and bolster beneficial... 15 days back - preserve position - far more...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15